Social Media Management Notes

Social Media Management

(A) Facebook | 1) Audience: 9 years to 65 years <br> 2) Character Limit: 63,206 characters (Letter) <br> 3) Upload: Image & Video (both) <br> 4) Create a Business Page <br> 5) For Virality: Use Hashtags & Keywords |

(B) Instagram | 1) Audience: Youngsters <br> 2) Character Limit: 2,200 characters <br> 3) Upload: Image & Video (both) <br> 4) Create a Business Account <br> 5) For Virality: Use Hashtags & Keywords |

(C) LinkedIn | 1) Audience: Professionals <br> 2) Character Limit: 3,000 characters <br> 3) Upload: Image & Video (both) <br> 4) Create a Business Page <br> 5) For Virality: Use Hashtags & Keywords |

(D) Twitter | 1) Audience: Politicians, Celebrities <br> 2) Character Limit: 200-300 characters <br> 3) Upload: Image & Video (both) <br> 4) Create a Business Account <br> 5) For Virality: Use Hashtags |

(E) YouTube | 1) Audience: Searchable Content <br> 2) Word Limit: 500 words <br> 3) Upload: Video <br> 4) Create a Business Channel <br> 5) For Virality: Use Hashtags & Keywords |

 

Best Hashtag.com (For Trending Hashtags)

#Facebook

  1. Go to Facebook.com and log into your personal profile.
  2. On the top right corner, click the menu (three horizontal lines) and select “Create a Page.”

★ Follow the steps to create a page:

  • Page Name: Enter a name for your page.
  • Category: Select a category for your business or page.
  • Bio: Write a short description about your page or business.

Then, click Create Page.

  1. Fill out additional details:
    • Website: Add your website URL.
    • Phone Number: Enter a contact phone number.
    • Email ID: Provide an email address.
    • Address: Add the physical address if applicable.
    • Business Hours: Specify your business hours.
  2. Profile Picture: Upload your profile picture.
  3. Cover Photo: Add a cover photo.
  4. Click Next.

How to Create a Post

  1. Click on the Post button.
  2. Upload Video or Image.
  3. Write a Caption: Include text for your post.
  4. Use Hashtags and Keywords: Add relevant hashtags and keywords to your post.
  5. Add a Location (if applicable).

How to Increase Visibility

  • Join Groups: Join relevant groups and share your posts in those groups.
  • Promote Your Page: Use Facebook’s promotion tools for better reach.

Page Settings

  1. Go to Settings.
  2. In Page Setup, create a URL for your page.
  3. Choose a Username for your page.

 

YouTube

  1. Open YouTube and go to the top right corner to create a new channel.
  2. Click on Customize Channel.

★ Follow the steps to set up your channel:

  • Banner: Upload a banner image.
  • Icon: Upload a channel icon.
  • Channel Name: Choose a name for your channel.
  • Handle: Set up your channel handle (unique name).
  • Contact Details: Provide contact information.
  • Links: Add links to your website and social media profiles.
  1. After customization, click Publish to save your changes.

How to Upload Videos

  1. In the top right corner, click the Create button, then select Upload Video.
  2. Fill out the following details for your video: 
    • Title: Create a title using keywords.
    • Description: Write a detailed description using keywords and include your website and social media links.
    • Playlist: Add your video to a playlist (optional).
    • Thumbnail: You can upload a custom thumbnail.
    • Tags: Add relevant keywords in the tags section.
  3. Click Next to proceed with additional settings.
  4. Select Video Visibility: 
    • Choose between Public, Unlisted, or Private.
  5. Once everything is set, click Publish.

How to Gain Views and Subscribers

  • Goal: Aim for 10,000 views within a month or 1,000 subscribers to unlock certain features and benefits for your channel.

 

LinkedIn

  1. Open the LinkedIn app.
  2. Create a Personal Profile.
  3. Add a Profile Picture.
  4. Fill in your Profile Details including Education and Certifications.
  5. Create a Business Page and connect with at least 20 connections.
  6. Go to the Menu and select Create a Company Page.
  7. Follow the steps to set up your Company Page.

How to Increase Followers on LinkedIn:

  • Announce Your Connections: Invite connections to follow your page.
  • Create Content to Increase Impressions: Post relevant content regularly to engage with your audience and attract followers.

Instagram

  1. Open the Instagram app.
  2. Follow the steps to set up your account.
  3. Go to Settings, then Account, and add your Business Account.
  4. Switch your account to a Professional Account. 
    • Select the Category of your business.
    • Add your Business Email ID.
  5. Your Account is now created.

Instagram Professional Dashboard

  • You can now check your Instagram Analytics in the Professional Dashboard.

Posting Tips:

  • Use Hashtags to increase the visibility of your posts.
  • Click the redirect link to your profile in posts to attract more followers.

Twitter 

  1. Create a Twitter Account
    • Sign up for a new account or log into your existing Twitter account.
    • Choose a business name or brand name for your profile.
    • Upload a profile picture (typically your logo or a relevant image).
    • Set up a header image that represents your brand.
  2. Profile Information
    • Write a bio that clearly describes your business or brand (use relevant keywords).
    • Add your website link to your profile.
    • Ensure your location and contact information are included if necessary.
  3. Creating Posts
    • Click on the Tweet button to create a post.
    • Write a compelling caption that resonates with your audience.
    • Add images, videos, or GIFs to make your tweets more engaging.
    • Use hashtags that are trending or relevant to your industry to increase reach and visibility.
    • Mention other users by tagging their handles if you’re collaborating or sharing relevant content.
  4. Engaging with Followers
    • Reply to comments and mentions to engage with your audience.
    • Retweet relevant content from others to increase engagement and visibility.
    • Like posts that are aligned with your brand to foster relationships.
    • Follow relevant accounts to stay connected and keep up with industry trends.
  5. Increasing Reach and Followers
    • Share valuable content regularly that educates, entertains, or informs your audience.
    • Participate in Twitter chats or trending topics to boost visibility.
    • Consider using Twitter Ads for paid promotion to target specific audiences.
    • Collaborate with influencers or other businesses to widen your reach.
  6. Analytics and Performance
    • Monitor your Twitter Analytics to track engagement, reach, and follower growth.
    • Identify which posts perform the best and adjust your strategy accordingly.
    • Use this data to optimize the timing and content of your future tweets.

 

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