Google Ads & PPC Course

Available Course :

Google Ads & PPC

Why It Matters

  • Search ad spend to hit $483.5 B by 2029, CAGR ~8.9%
  • PPC yields $2 return per $1 spent (200% ROI)
  • 57% of B2B marketers rate SEO as top channel; PPC often leads in ROI

Course Highlights

  1. Search vs Display vs Video vs Performance Max

  2. Keyword match, search intent mapping

  3. Ad copywriting, ad extensions, A/B testing

  4. Smart bidding, budgets, ROAS segmentation

  5. Landing page optimization & Quality Score

  6. Analytics integration & conversion tracking

  7. Remarketing and audience segmentation

  8. International targeting and geo bidding

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