Google Ads Notes

Google Ads: A Basic Guide for Students

Google Ads is a platform where businesses can create ads to show up in Google search results, on websites, in videos, and more. There are different types of Google Ads campaigns. Below are the main types and basic steps to create them.

  1. Search Ads

What Are They?

  • Search Ads appear when people search for specific keywords on Google. These ads appear at the top or bottom of search results.

How to Create Search Ads:

  1. Sign in to Google Ads: Go to Google Ads and sign in or create an account.
  2. Create a Campaign: Click the “+ New Campaign” button.
  3. Choose Your Goal: Select “Sales” or “Leads” depending on your goal.
  4. Select Campaign Type: Choose Search as the campaign type.
  5. Set Campaign Settings: 
    • Choose your target location and language.
    • Set your budget and bidding strategy (e.g., Maximize clicks or Target CPA).
  6. Keyword Selection: Add keywords that people might type when searching for your product or service.
  7. Create Your Ad: Write your ad copy: 
    • Headline: Make it relevant to the search intent.
    • Description: Explain your product or service.
    • URL: Add the link to your website.
  8. Launch the Campaign: Once you’re happy with your ad, click “Publish.”
  1. Display Ads

What Are They?

  • Display Ads are image or banner ads that appear on websites in the Google Display Network.

How to Create Display Ads:

  1. Sign in to Google Ads: Log into your Google Ads account.
  2. Create a Campaign: Click the “+ New Campaign” button.
  3. Choose Your Goal: Select “Brand awareness” or “Website traffic.”
  4. Select Campaign Type: Choose Display as the campaign type.
  5. Target Audience: Choose where you want your ads to appear (websites, apps, YouTube).
  6. Create Your Ad: Upload an image, create a banner, or select a responsive ad.
  7. Set Budget & Bidding: Choose how much you want to spend and set your bidding strategy.
  8. Launch the Campaign: Click “Publish” to start displaying your ad.
  1. Shopping Ads

What Are They?

  • Shopping Ads show product images with prices directly in the search results when people search for products on Google.

How to Create Shopping Ads:

  1. Sign in to Google Ads and link your Google Merchant Center account.
  2. Create a Campaign: Click “+ New Campaign.”
  3. Choose Your Goal: Select “Sales.”
  4. Select Campaign Type: Choose Shopping as the campaign type.
  5. Choose Your Products: Google will pull product information from your Merchant Center account.
  6. Set Your Budget & Bidding: Decide how much you want to spend per day and choose a bidding strategy.
  7. Create Ad Groups: Organize your products into groups for better targeting.
  8. Launch the Campaign: Click “Publish” to start your Shopping Ads.
  1. Local Ads

What Are They?

  • Local Ads help promote your business location on Google Search and Google Maps.

How to Create Local Ads:

  1. Sign in to Google Ads and create a new campaign.
  2. Choose Your Goal: Select “Local store visits and promotions.”
  3. Select Campaign Type: Choose Local as the campaign type.
  4. Enter Business Location: Add your store’s address and location information.
  5. Set Budget & Bidding: Choose your budget and bid strategy.
  6. Create Your Ad: Upload images or write ads highlighting special offers.
  7. Launch the Campaign: Click “Publish” to start promoting your business locally.
  1. Video Ads

What Are They?

  • Video Ads are shown on platforms like YouTube before or during videos, or on websites that show Google Display Network ads.

How to Create Video Ads:

  1. Sign in to Google Ads and select “+ New Campaign.”
  2. Choose Your Goal: Select “Product and brand consideration” or “Brand awareness.”
  3. Select Campaign Type: Choose Video as the campaign type.
  4. Target Your Audience: Choose who will see your video based on location, demographics, and interests.
  5. Create Your Ad: Upload your video from YouTube and add a catchy title, description, and call to action.
  6. Set Your Budget & Bidding: Decide how much you want to spend on the video ads.
  7. Launch the Campaign: Click “Publish” to start showing your video.
  1. App Promotion Ads

What Are They?

  • App Promotion Ads encourage users to download and install your mobile app.

How to Create App Promotion Ads:

  1. Sign in to Google Ads and create a new campaign.
  2. Choose Your Goal: Select “App promotion.”
  3. Select Campaign Type: Choose App promotion as the campaign type.
  4. Choose Your App: Enter your app’s name or ID to link it.
  5. Create Your Ad: Write a short ad copy and choose the ad format (text, image, or video).
  6. Set Your Budget & Bidding: Set how much you want to spend per day or for the entire campaign.
  7. Launch the Campaign: Click “Publish” to start promoting your app.

 

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